Resume

January 2025 - Present

Supervised video and content production workflows for WhatsApp’s Scaled Help Operations initiatives, leading project management to streamline tasks and create timelines from concept to delivery. Organized and maintained a filing system for easy access to project assets throughout production and post-completion.
Collaborated with strategists and cross-functional teams to develop creative briefs and ensure alignment with WhatsApp brand guidelines. Managed vendor bidding, awarded contracts, and maintained strong relationships with external partners. Led kickoff meetings and coordinated XFN reviews, providing feedback to vendors on video, image, and motion content. Oversaw budgeting and invoicing for accurate financial tracking.
Led localization process and communication with L10n team for content in dozens of global languages. Created SRT files to assist external vendors with English-language versions of video assets.
Managed content publishing on WhatsApp’s YouTube channel and Help Center articles through CMS. Worked with the legal team to clear assets prior to publishing articles and YouTube.

October 2016 - Present

Oversee full-cycle production of client campaigns and in-house projects, ensuring seamless execution from pre-production to release. The production company has garnered film festival success and awards at local and national competitions.
Directed and coordinated production efforts for short films, interviews, and client commercials, assembling competent crews for successful outcomes.
Collaborate closely with clients to conceptualize and execute compelling creative content tailored to their project requirements leading to an increase in sales and business.
Authored captivating scripts for short films and commercials, aligning creative vision with production capabilities.

February 2022 - August 2023

Collaborated closely with the marketing, business affairs and creative teams to align projects with strategic objectives over Meta brand and Instagram initiatives for internal agency, Creative X.
Managed campaigns from pre-production to final delivery. Created meeting scheduling, production materials and budget costs. Assisted with production tasks during on-set live action shoots and post-production editing and VFX elements for stills and films. Initiated and cultivated relationships with external vendors to optimize resources for various project requirements for over 600 deliverable assets.
Led end-to-end photography deliverables for the Metaverse campaign, "The Impact Is Real", from initial outreach to final delivery. Worked with team producers, creative team and marketing in director bid and award for film production.
Directed post-production processes for multiple campaign pieces of "Are We There Yet," ensuring seamless execution. Awarded at the 2023 New York Film Festivals: Advertising and Shorty Awards.
Tasked with producing the formal talent program for Creative X, NeXt Up. Collaborated with fellow producer and creative team to create the name, look and feel, landing page and merch to represent present and later classes. Sought out and bided vendors to manufacture merch for NeXt Up.
Spearheaded the redesign of the internal vendor onboarding system, streamlining the external roster's efficiency by 43%.

August 2020 - April 2022

Developed engaging video content to bolster Borhood's brand as a vibrant social club, including podcasts and an engaging interview series.
Conducted thorough guest research for interviews, presenting valuable insights for the creative team's review.
Meticulously managed crew selection for diverse projects, including photography, gaffing, sound, and production design.
Maintained comprehensive on-set production management, ensuring smooth execution and a positive work environment.

February 2021 - August 2021

Produced over a dozen visually captivating pieces for North Texas campus organizations and departments, meeting diverse needs.
Seamlessly handled both shooting and editing of client initiatives, leveraging nimble resources for high-quality results.
Ensured client satisfaction through attentive project management and efficient communication.